Last Updated -
January 28, 2026
Explore the business model, global strategy, and market performance including insights into its position in China.

Lufax Holding Ltd traces its roots to 2005 and is headquartered in Shanghai, China. The holding company is incorporated in the Cayman Islands and its shares trade on the NYSE (LU) and the Hong Kong Stock Exchange (6623). Ping An Group is the controlling shareholder, and Lufax operates as a Ping An-controlled financial services platform.
Lufax focuses on credit enablement for small business owners in China under its Puhui brand, using an offline-to-online model and a nationwide direct sales network to originate and service borrowers. It connects borrowers with institutional funding partners and runs credit assessment, servicing, and collection capabilities in-house. As of June 30, 2024, it reported relationships with 85 funding partners and a total outstanding loan balance of RMB235.2 billion, including RMB42.0 billion in consumer finance loans through its licensed consumer finance subsidiary.
The platform has operated at large scale, reporting 20.9 million cumulative borrowers as of December 31, 2023 and over 6.8 million cumulative small business owner borrowers under the Puhui brand. Alongside credit, Lufax previously enabled wealth management products from third-party financial institutions, then in 2023 it gradually stopped enabling new wealth management products and kept existing products until maturity. Management frames the core mission around making the borrowing process faster, simpler, and more intuitive for small business owners and other retail borrowers.

Lufax Holding operates as a financial services enabler focused on credit in China. Its core retail credit and enablement business runs under the Puhui brand and targets small business owners that need larger-ticket loans. Customer acquisition combines online touchpoints with an offline sales force, and the company works with institutional funding partners for loan origination and funding.
Lufax’s economics sit across fees and interest tied to loans it enables and loans it holds risk on:

Lufax’s business remains China-centric, with results driven by its Puhui retail credit enablement franchise and a growing consumer finance arm. In Q3 2025 (ended September 30, 2025), total outstanding loan balance was RMB189.6 billion, down 11.0% year over year, while consumer finance outstanding balance rose to RMB58.9 billion, up 26.7%, showing a continued mix shift toward smaller-ticket consumer credit.
Origination momentum improved. Total new loans enabled reached RMB56.9 billion in Q3 2025, up 12.8% year over year, with consumer finance new loans at RMB31.7 billion, up 20.1%. Cumulative borrowers increased to about 28.5 million as of September 30, 2025.
Risk retention rose further, with Lufax bearing risk on 87.4% of outstanding balance, while credit enhancement partners bore 12.5%. Asset quality indicators in the same update showed DPD 30+ at 5.1% and DPD 90+ at 2.9% (excluding the consumer finance subsidiary), and a 1.1% consumer finance NPL ratio.
The company also stated it continued normal business operations during the HKEX trading suspension period.
Lufax’s near-term trajectory is shaped by two parallel tracks in China: a business mix shift toward consumer finance, and a corporate clean-up aimed at restoring full reporting and listing compliance.
On the operating side, momentum in origination improved in 2025. In Q3 2025, total new loans enabled rose to RMB56.9 billion, with consumer finance new loans at RMB31.7 billion. Cumulative borrowers reached about 28.5 million. Consumer finance kept expanding even as overall outstanding balances declined. Outstanding consumer finance loans were RMB58.9 billion at September 30, 2025, up year over year, while total outstanding loan balance fell to RMB189.6 billion. Lufax also reported a higher take rate in retail credit enablement, 13.0% in Q3 2025 versus 9.7% a year earlier.
Key growth drivers include:
Challenges ahead include:
This Company Profile was written by Dominik Diemer