Last Updated -
January 29, 2026
Explore the business model, global strategy, and market performance including insights into its position in China.

Founded on April 5, 1993 and headquartered in Santa Clara, California, NVIDIA started with a focus on 3D graphics for PCs and helped define the modern GPU. From gaming and professional visualization, the company expanded into accelerated computing that runs the most demanding workloads in AI and high performance computing.
Today NVIDIA positions itself as a full-stack computing infrastructure company, combining GPUs with data center CPUs, high-speed networking, and a large software layer. CUDA sits at the center of that stack, giving developers a common programming model plus libraries and tools that power AI training and inference, data analytics, simulation, and 3D graphics. Its platforms serve four core markets: Data Center, Gaming, Professional Visualization, and Automotive.
In recent product cycles, NVIDIA launched its Blackwell data center platform and then introduced the Rubin platform at CES 2026 as its next generation roadmap for rack-scale AI systems. Across chips, systems, and software, the company frames its mission as solving the most challenging computational problems.

NVIDIA designs accelerated computing platforms and sells them as chips, boards, modules, systems, and software. Revenue is anchored in Data Center compute and networking, supported by Gaming, with smaller contributions from Professional Visualization, Automotive, and OEM and Other products.

China remains a meaningful market for NVIDIA across Gaming GPUs, professional RTX workstations, and data center products used by internet platforms, cloud providers, and research institutions. In fiscal year 2025, China (including Hong Kong) represented $17.1 billion of revenue by customer billing location.
Data center performance in China is shaped by U.S. export controls and local policy scrutiny. NVIDIA states that China data center revenue grew in fiscal 2025, yet it stayed below pre October 2023 levels, supported by China-specific products that do not require an export license. The company also reports that Blackwell systems require licenses for shipments to China, and licenses had not been received as of its fiscal 2025 annual filing.
Recent friction increased uncertainty. NVIDIA reported zero H20 sales to China-based customers in fiscal 2026 Q2, and January 2026 reporting described Chinese customs blocking imports of NVIDIA’s H200 AI chips.
NVIDIA’s medium-term growth path is tied to the buildout of AI data centers and the shift from single chips to integrated systems that bundle compute, networking, and software. In Q3 fiscal 2026 (ended October 26, 2025), revenue reached $57.0B, with $51.2B from Data Center, split between $43.0B compute and $8.2B networking. Management guided Q4 fiscal 2026 revenue to $65.0B.
This Company Profile was written by Dominik Diemer