Zuletzt aktualisiert -
04.07.2025
Erfahre mehr über das Geschäftsmodell, die globale Strategie und die Marktperformance - inklusive Einblicken zur Positionierung in China.
Founded in 1962 and headquartered in Bentonville, Arkansas, Walmart Inc. is the world’s largest retailer by revenue and a global icon in mass-market retailing. With a mission to “save people money so they can live better,” Walmart has transformed shopping habits worldwide—operating thousands of hypermarkets, discount department stores, neighborhood markets, and an expanding online marketplace.
Known for its relentless focus on cost efficiency, broad product selection, and convenient access, Walmart serves nearly 240 million customers weekly through operations in over two dozen countries. Its strategic acquisitions, technology investments, and omnichannel approach have enabled Walmart to compete with both traditional retailers and digital giants.
Walmart’s business model is built around high-volume, low-margin retailing. The company leverages global supply chain scale, advanced logistics, and everyday low pricing (EDLP) to maximize customer value.
Brick-and-Mortar Stores:
Supercenters, discount stores, and neighborhood markets drive the core business, ensuring broad accessibility and brand recognition.
E-commerce:
Walmart.com and international digital platforms strengthen Walmart’s online presence, offering grocery delivery, curbside pickup, and third-party marketplace services.
Private Brands:
Walmart’s own product lines provide margin advantages and differentiation.
Global Reach:
Operations span North America, Latin America, Africa, and Asia, with significant international subsidiaries (e.g., Flipkart in India, Walmart de México).
Walmart’s combination of physical and digital assets positions it as a formidable player against e-commerce competitors like Amazon and China’s Alibaba.
China is a key international market for Walmart, with more than 400 stores and a strategic focus on urban expansion and digital integration. Walmart has tailored its business model to local consumer preferences by:
Partnering with JD.com:
Leveraging JD’s logistics and online marketplace to expand e-commerce reach and last-mile delivery.
Fresh Food and Grocery:
Emphasizing fresh produce, local sourcing, and in-store experiences that meet the demands of urban shoppers.
Digital Transformation:
Rolling out mini-programs within WeChat, contactless payments, and smart store formats.
Despite challenges from local competitors and rapidly shifting consumer habits, Walmart remains committed to innovation and localization in China. However, domestic rivals such as Suning and Alibaba’s Freshippo (Hema) continue to intensify competition in online and offline retail.
Walmart’s growth strategy centers on seamless omnichannel experiences, international expansion, and tech-driven efficiency.
Omnichannel Retail:
Integration of physical stores with robust e-commerce and digital platforms.
Technology Investment:
Automation, artificial intelligence, and supply chain optimization drive cost savings and customer satisfaction.
Sustainability:
Initiatives aimed at reducing carbon footprint, responsible sourcing, and promoting circular economy practices.
Expansion in Key Markets:
Focus on strengthening positions in China, India, and Latin America.
Walmart’s scale, brand strength, and adaptability position it for sustained leadership in global retail, but success will depend on its ability to innovate amid intense competition and changing consumer behaviors.
Dieses Unternehmensprofil wurde verfasst von Dominik Diemer