Last Updated -
February 16, 2026
Explore the business model, global strategy, and market performance including insights into its position in China.
Founded in 1991 and headquartered in Jinjiang, China, Anta Sports Products Limited has grown from a domestic footwear maker into a multi-brand sportswear group. The company listed on the Main Board of the Hong Kong Stock Exchange in 2007 (stock codes 2020 and 82020). Its mission is to “bring the transcendent sports spirit into everyone’s life.”
Anta Sports develops and sells footwear, apparel, and accessories across performance, sports fashion, outdoor, and lifestyle categories, combining in-house product development with large-scale retail and distribution. The portfolio spans mass and premium positioning, including ANTA, ANTA KIDS, FILA (Greater China), DESCENTE (China), KOLON SPORT (China), MAIA ACTIVE, and JACK WOLFSKIN.
The group has also expanded its global reach through its role as the largest shareholder of Amer Sports, whose brands include Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic. In 2024, Anta Sports reported revenue exceeding RMB 70.8 billion, reflecting the scale of its multi-brand strategy in China and beyond.
ANTA Sports runs a multi-brand, retail-led sportswear group built around brand management, product development, and end-to-end retail execution. Revenue comes mainly from selling footwear, apparel, and accessories through a mix of direct-to-consumer (DTC) stores, brand-operated retail, e-commerce, and partner-operated retail networks across Greater China, with growing international exposure through selected markets and its strategic stake in Amer Sports.
China is Anta Sports’ core profit pool and the center of its retail execution. In 2024, the group said its China sportswear market share rose to 23.0%, ranking first in the industry.
E-commerce is a major growth channel. Online revenue contributed 35.1% of 2024 revenue, and in the first half of 2025 e-commerce revenue rose 17.6% year on year, reaching 34.8% of revenue, reflecting tighter platform mix and stronger digital operations.
The store base remains large, with 7,135 ANTA retail doors reported for 2024, supported by premium concepts such as FILA and DESCENTE in higher-income city clusters.
Marketing leans on local athletes and sports partnerships. Anta’s long-running Chinese Olympic Committee partnership covered the Paris 2024 cycle, and Li-Ning took the 2025 to 2028 cycle.
ANTA’s growth plan is shifting from single-brand scale in China toward a broader mix of premium, outdoor, and international earnings streams. In 2024 the group reported RMB 70.83 billion in revenue, with “all other brands” up 53.7% to RMB 10.68 billion, driven by premium and outdoor concepts. In the first half of 2025, revenue rose 14.3% to RMB 38.54 billion, and “all other brands” grew 61.1% to RMB 7.41 billion, showing that the portfolio is carrying more of the growth load.
This Company Profile was written by Dominik Diemer
Disclaimer:
All logos are the property of their respective owners and are used for illustrative purposes only.
This site is not affiliated with or endorsed by any of the featured companies.
No Financial Advice.
