Last Updated -
February 2, 2026
Explore the business model, global strategy, and market performance including insights into its position in China.
BYD Company Limited, founded in 1995 and headquartered in Shenzhen, China, began as a rechargeable battery maker and grew into a global leader in electric mobility and clean energy solutions. Over time, BYD expanded from batteries into passenger vehicles and commercial EVs, while building capabilities in solar power and energy storage to support a broader electrification ecosystem.
Guided by its mission to “Cool the Earth by 1°C,” BYD focuses on lowering the cost and increasing the scale of low carbon transport and power. Today, the company ranks among the world’s largest EV manufacturers and competes with both established automakers and fast-growing clean tech players across the mobility and energy value chain.
BYD runs a vertically integrated model, with in-house control over major parts of the value chain from battery production to vehicle assembly. This structure supports cost discipline, faster engineering cycles, and tighter quality control in areas that matter most for EV performance, including battery design and energy storage systems.
A key pillar of BYD’s positioning is the Blade Battery, which BYD highlights for safety testing performance and long lifecycle characteristics. The Blade Battery is closely associated with BYD’s LFP battery approach and supports a cost and durability profile that fits mass-market EVs.
Scale in China anchors the model. In 2025, BYD ranked as China’s top automaker by sales and also led global battery-electric sales ahead of Tesla.
International expansion combines exports with localized production. BYD has started vehicle output in Brazil (Camaçari, Bahia) and is building its first European passenger-car plant in Szeged, Hungary. It has also explored further European assembly options, including Germany.
China leads the global EV market, with electric car sales topping 11 million in 2024. In 2025, BYD ranked first in China’s passenger-vehicle retail market with a 14.7% share, according to CPCA data reported by Reuters.
Price competition stays intense across domestic and foreign brands, with fast-growing Chinese peers raising the bar on volume and features.
BYD’s growth strategy builds on scale, vertical integration, and a product range that spans battery-electric and plug-in hybrid vehicles. Overseas volumes became a bigger part of the story in 2025, with BYD selling more than 1 million cars abroad.
Battery know-how remains a key export. Toyota’s China-market bZ3 was developed with BYD and uses BYD’s Blade batteries, which shows how BYD’s battery technology also travels through partnerships.
The main pressure points sit in trade and pricing. EU tariffs and ongoing talks on minimum-price alternatives shape BYD’s Europe economics, while China’s price competition compresses margins and raises the bar for differentiation.
This Company Profile was written by Dominik Diemer
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