Last Updated -
July 10, 2026
Explore the business model, global strategy, and market performance including insights into its position in China.
Unitree Robotics, legally Unitree Technology Co., Ltd., is a robotics company founded in 2016 and headquartered in Hangzhou, China. It develops, produces, and sells general-purpose legged robots, including quadruped robots and humanoid robots, along with components such as robotic arms, LiDAR sensors, dexterous hands, joint modules, batteries, compute kits, and navigation systems. The company’s purpose centers on building high-performance robots at lower entry prices, with self-developed motors, reducers, controllers, perception software, and motion-control systems used to improve cost, performance, and iteration speed.
Unitree began with quadruped robots and later expanded into humanoids and embodied AI, a field where software models are connected to physical robots that move, sense, and interact with the real world. Its customers include technology companies, universities, research institutions, distributors, and online buyers in China and overseas. The company uses a mixed sales model across direct sales, distributors, and e-commerce platforms, while keeping final robot and core-component assembly in-house and outsourcing many non-core parts and processes.
Unitree has become one of China’s most visible humanoid and legged-robot companies. In 2025, revenue reached about RMB 1.699 billion, net profit was about RMB 278 million, and core-business gross margin was 60.13%. In the first nine months of 2025, humanoid robots generated 51.53% of main-business revenue, ahead of quadruped robots at 42.25%, showing the company’s shift from robot-dog products toward humanoid-led growth. Reviewed Q1 2026 indicators showed revenue up 68.49% year over year, while adjusted net profit fell 52.55% as operating expenses grew faster, and Unitree passed Shanghai Stock Exchange listing-committee review for a planned STAR Market IPO on June 1, 2026.
Unitree Robotics makes money mainly by designing, producing and selling legged robots, humanoid robots and robot components. The company is still private, but it has passed Shanghai STAR Market listing-committee review as of June 2026. Its disclosed FY2025 revenue was RMB 1.699 billion, with net profit of about RMB 278 million and core-business gross margin of 60.13%. Reviewed Q1 2026 indicators show revenue grew 68.49% year over year, while adjusted net profit declined 52.55% as operating expenses rose faster than sales.
The business model is hardware-led. Unitree sells robots and related modules through a mix of direct sales, distributors and online platforms. Customers include technology companies, universities, research institutions, agents and e-commerce buyers in China and overseas. The company keeps final robot assembly and core-component assembly in-house, while outsourcing or custom-procuring many non-core parts and processes such as mechanical parts, PCBA placement, injection molding and selected machining.
Unitree’s operating segments are best understood by product category rather than by geography, because no reliable current geographic revenue split is publicly available. China is central to the company’s position. Unitree is headquartered in Hangzhou, operates major production, R&D and office facilities in China, and is pursuing a domestic A-share STAR Market IPO. The company also sells through overseas channels, including online and distributor routes.
The company’s main competitive advantages are vertical integration, cost control and fast product iteration. Unitree self-develops key technologies including motors, reducers, controllers, LiDAR, perception and motion-control algorithms, dexterous hands and integrated joints. This lowers dependence on external suppliers for core robot performance and supports lower entry prices. IPO materials cite the Go2 Air quadruped starting below RMB 10,000, the G1 basic humanoid starting at RMB 85,000, and the R1 Air starting at RMB 29,900.
Unitree’s market position has shifted from robot-dog specialist to one of China’s leading humanoid and legged-robot platforms. Humanoids rose from negligible revenue in 2023 to 27.60% of main-business revenue in 2024 and 51.53% in the first nine months of 2025. Public reports state that Unitree shipped more than 5,500 humanoid robots in 2025, placing it among the top global humanoid shippers. TrendForce expects Unitree and AgiBot to dominate China’s 2026 humanoid robot output, together approaching roughly 80% share.
Direct competitors include AgiBot, UBTech, DEEP Robotics and Leju Robotics in China. Global comparisons include Boston Dynamics, Tesla Optimus, Figure AI and 1X. Compared with Boston Dynamics, Unitree has emphasized lower-cost, commercially available quadruped and humanoid platforms for education, research, developers and early enterprise use. Compared with Tesla Optimus and Figure AI, Unitree has disclosed larger near-term shipment scale, while Tesla and Figure remain important potential competitors because of their software, manufacturing and capital resources.
Unitree’s market position is strong but still early-stage. Its robots are widely visible in research, education, demonstrations, public events and pilot industrial applications, while broad commercial deployment of general-purpose humanoids remains unproven. The company’s latest disclosures also show the trade-off in its strategy: revenue is still growing quickly, but Q1 2026 adjusted profit fell as spending increased and competition intensified.
China is Unitree Robotics’ home market and the center of its operations. The company is headquartered in Hangzhou, with production, R&D and office leases mainly in Hangzhou and additional offices in Beijing and Shanghai. No reliable geographic revenue split is available, but China is central to its supply chain, customer base, policy environment and planned Shanghai STAR Market listing. FY2025 revenue was RMB 1.699 billion, with net profit of about RMB 278 million and core-business gross margin of 60.13%. In Q1 2026, revenue grew 68.49% year over year, while adjusted net profit fell 52.55% as expenses rose faster. Unitree’s local strategy focuses on low-cost, high-performance humanoid and quadruped robots for education, research, demonstrations and early industrial pilots. Key China competitors include AgiBot, UBTech, DEEP Robotics and Leju Robotics.
Unitree Robotics has moved from a quadruped-focused robotics supplier toward a humanoid-led growth company. FY2025 revenue reached about RMB 1.699 billion, with net profit of about RMB 278 million and core-business gross margin of 60.13%. The turning point is visible in the 2025 nine-month mix: humanoid robots generated RMB 595.19 million, or 51.53% of main-business revenue, ahead of quadruped robots at RMB 487.99 million, or 42.25%. Q1 2026 still showed strong revenue momentum, with revenue up 68.49% year over year, but adjusted net profit fell 52.55% as operating expenses grew faster than sales. That combination points to rapid scaling with rising investment intensity.
Unitree’s outlook depends on whether humanoid robots move beyond developer and demonstration markets into repeatable commercial deployments. The company has scale, product breadth and cost advantages relative to many peers, but the next phase is likely to be measured by unit economics, reliability, software capability and the quality of post-IPO execution rather than shipment growth alone.
This Company Profile was written by Dominik Diemer
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